Zack leads client engagements at Lotus, from acquisition strategy through the growth of the businesses they buy. He built Legacy Business Brokers into a national network of more than 30 offices with over $60 million in closed transactions.
Zack leads the firm’s client work and shapes the approach to each engagement. He works on acquisition strategy and capital planning, and remains involved in growth after closing and preparation for an exit.
Background
About Zackary
Zackary Thornberg leads the firm’s client work, drawing on his experience building a national business brokerage. He works with clients on the acquisition thesis and capital plan, with continued involvement in the business’s growth after closing and through exit.
Before Lotus, Zack built Legacy Business Brokers into a national network of more than 30 offices, with over $60 million in closed transaction value. He has hired, trained and managed more than 100 sales professionals across solar energy, SaaS, home security and M&A.
Zack has competed at the Pokémon World Championships and earned multiple top-eight finishes at regional championships. The Phoenix New Times first profiled him at fourteen, after a regional championship win. He is the father of four daughters.
Expertise
Sales Psychology
M&A Advisory
Game Theory
Negotiation Strategy
Experience in practice
Selected experience & results
Legacy Business Brokers
Zack built the national brokerage network, which has closed more than $60 million in transaction value across 30-plus offices.
Acquisition programs
He designs the acquisition strategy with each client and stays involved as the team sources businesses, completes transactions and begins the growth work after closing.
Negotiation is not what happens at the table. By the time the table exists, most of the outcome has already been decided — by position, by preparation, and by who structured the game. This is the method we run on live mandates.
In the lower-middle market, sourcing is the trade. The buyer who arrives through a brokered process has already conceded the only advantage that was available.
Automation that touches the outside world needs a person in front of it — not as compliance, but as architecture. Draft-only is a design pattern, and it outperforms autonomy.
