Residential Pest Control
Pest control is the cleanest value case in American home services: the revenue already recurs, the demand already calls in, and the industry loses both at the front desk.
A route-density business with licensing moats and genuine pricing power, where the highest-return work is not marketing. It is answering, keeping, and compounding the demand the business already owns.
Industry research
The economics
FIGURES FROM THE FIRM’S PUBLISHED RESEARCH · SOURCES ON REQUEST · THE 2× PLAYBOOK
Growth opportunities
Where the 2× lives
The answer-rate machine
Instrumented answering, booking, and callback — every inquiry counted, every miss surfaced weekly. Raising booked-call rate from the industry norm toward the ceiling is the fastest EBITDA move in the sector, and it touches no marketing budget.
Recurring-mix engineering
One-time jobs converted to agreements by design: offer architecture, renewal cadence, save workflows, and a recurring number that has an owner and a weekly review.
Route density as pricing power
Density decides gross margin per stop. Territory discipline, cross-sell into adjacent doors, and scheduling systems raise revenue per route-hour. No new customer required.
Price architecture
The sector holds real pricing power and rarely uses it deliberately. Annual increases, tier design, and grandfathering rules — decided once, executed by system.
Our perspective
What most firms get wrong
Buying leads while the phone leaks
The reflex is to spend on demand. But a business booking half its inbound calls has a conversion problem wearing a marketing costume — and every dollar of lead spend leaks at the same front desk. Fix the answer rate first; the marketing math changes underneath you.
Where we’d start
A two-week demand audit: every inbound call counted, answer and booking rates measured against capacity, and the recurring mix decomposed — the gap, priced in EBITDA terms, in writing.
Put it to us