Industries
Who we serve.
Depth beats coverage. These are the rooms where we know where the bodies are buried — 6 groups, 18 industries under research or practice, each argued in one falsifiable sentence. If a page reads like we know your business, that is the point.
Industry groups
Owner-Led Businesses
Active PracticeThe decade ahead reprices every owner-led business twice: once at succession, once by AI. Both events price the same asset — how much of the company runs without the owner in the room.
Owner-Led Businesses overviewM&A, Brokerage & Independent Sponsors
Active PracticeAdvisor-represented deals trade roughly a quarter above comparable off-market transactions. Everything an acquirer spends on sourcing is a bid for that spread.
Franchise Brokering & Development·Real Estate Brokerage·Business Buyers & Search
M&A, Brokerage & Independent Sponsors overviewHome & Field Services
Developing PracticeThe same homeowner answers the same door for pest, security, solar, and lawn. The flywheel among these businesses is the cross-sell, and almost nobody engineers it.
Residential Pest Control·HOA & Community Management·Residential Solar
Home & Field Services overviewProfessional & Financial Services
Developing PracticeIn the practice economy the constraint is licensed human hours. For the first time, that constraint is releasable without releasing the judgment, the license, or the client.
Law Firms·Client Accounting & Bookkeeping·SOC 2 & Compliance Audit·Commercial P&C Insurance·Sales Training & Enablement·Recruiting & Staffing·BI & Data Services·Procurement & Spend Management
Professional & Financial Services overviewNonprofits, Philanthropy & Community Institutions
Active PracticeDonor trust is an operating discipline. Philanthropy’s deficit is accountability infrastructure, not generosity.
Churches & Missions
Nonprofits, Philanthropy & Community Institutions overviewConsumer & Technology Businesses
Developing PracticeProduct quality decides who enters these categories; trust architecture and distribution decide who gets paid. Almost everyone rents both as marketing instead of owning them as infrastructure.
CPG, Food & AgTech·Educational Technology·Matchmaking & Relationship Services
Consumer & Technology Businesses overviewThe research, ranked
Every industry we work in, ranked by how cleanly the math runs.
From the firm’s research on AI-era value creation — eleven industries ranked in the published 2× Playbook, the rest tiered by the same method from the working register. Tier one is where the 2× arithmetic runs cleanest; the archetype names which shape of work the double takes.
| Tier | Industry | Archetype | The one-line play |
|---|---|---|---|
| T1 | Residential Pest Control | Recurring Compounder | The answer-rate machine |
| T1 | HOA & Community Management | Recurring Compounder | Back-office automation |
| T1 | SOC 2 & Compliance Audit | Throughput-Constrained Producer | Evidence-pipeline automation |
| T1 | Business Buyers & Search | Throughput-Constrained Producer | Sourcing as manufacturing |
| T2 | Client Accounting & Bookkeeping | Thin-Margin Turnaround | Close automation |
| T2 | Commercial P&C Insurance | Recurring Compounder | Retention engineering |
| T2 | Sales Training & Enablement | Thin-Margin Turnaround | Roleplay reinforcement |
| T2 | Franchise Brokering & Development | Throughput-Constrained Producer | The speed-to-lead machine |
| T2 | CPG, Food & AgTech | Thin-Margin Turnaround | The evidence file, sequenced |
| T2 | Matchmaking & Relationship Services | Throughput-Constrained Producer | The search, industrialized |
| T2 | Law Firms | Throughput-Constrained Producer | Intake as a system |
| T2 | Churches & Missions | Recurring Compounder | The documentation loop |
| T3 | Residential Solar | Thin-Margin Turnaround | Cancellation rescue |
| T3 | Recruiting & Staffing | Throughput-Constrained Producer | Desk automation |
| T3 | BI & Data Services | Throughput-Constrained Producer | Delivery automation |
| T3 | Real Estate Brokerage | Thin-Margin Turnaround | Attach economics |
| T3 | Educational Technology | Recurring Compounder | The assessment spine |
| T3 | Procurement & Spend Management | Thin-Margin Turnaround | Classification before negotiation |
Method and sources in the publication: The 2× Playbook: Eleven Industries
Beyond the list
Not on this list?
The list is where our research has gone deepest, not a fence. The method — constraint audit, payoff mapping, systems build — travels to any business where an outcome can be defined and owned. Bring us the problem; we’ll tell you plainly whether we’re the right firm for it.