Franchise Brokering & Development
Franchise placement is a speed-to-lead business that answers slowly — most inquiries wait, a third are never worked at all, and the broker who responds in minutes takes the placement economics of everyone who didn’t.
A high-ticket matching business run, across most of the industry, on follow-up habits that would embarrass a car dealership — and priced by an exchange most brokers never design: franchisor mix, split structure, speed to the inquiry.
Industry research
The economics
FIGURES FROM THE FIRM’S PUBLISHED RESEARCH · SOURCES ON REQUEST · THE 2× PLAYBOOK
Growth opportunities
Where the 2× lives
The speed-to-lead machine
Every inquiry engaged in minutes by systems that qualify, schedule, and brief — with the broker walking into conversations already researched.
Placement economics discipline
Franchisor mix, territory strategy, and split structure managed as a portfolio — the numbers that set a broker’s ceiling before the first inquiry arrives.
Qualification triage
Capital, timeline, and fit scored by systems so broker hours concentrate on placeable candidates instead of tire-kickers.
Nurture as infrastructure
The 6-to-18-month candidates — the majority — held by systematic, respectful cadence instead of memory. The industry’s lost third, recovered.
Our perspective
What most firms get wrong
The mix nobody manages
The industry’s answer to a soft year is more lead spend and a harder close. But two brokers with identical close rates earn very different years — the variance is franchisor mix and split structure, and almost nobody manages either as a portfolio. The cheapest placement is still the inquiry from last Tuesday, worked properly; the largest is the mix.
Where we’d start
The trailing quarter’s inquiries, replayed: response time and touch count on each, the never-worked share counted, and the recovery priced at the firm’s own placement economics.
Put it to us